Vital Food Processors Ltd, an Inventages portfolio company, today announced the sale of its non-core product ranges Kiwi Crush and Kiwi Crushies to Seeka Kiwifruit Industries (NZX-SEK), New Zealand’s and Australia’s largest kiwifruit grower, for an undisclosed sum.
The sale of the Kiwi Crush and Kiwi Crushies business to one of its long-standing strategic partners allows Vital Foods to focus its resources and Auckland-based manufacturing operations on the international development of and demand for its digestive health product range Phloe™, sold in New Zealand by Douglas Pharmaceuticals Ltd since September 2015.
Vital Foods launched Phloe in the New Zealand market in early 2008 and it quickly became the leading digestive health products sold in New Zealand pharmacies. The success of Phloe in the New Zealand market and the portfolio of clinical trials and basic research completed by Vital Foods on Phloe’s active ingredient Zyactinase® form the foundation for the commercialization of Phloe throughout the world.
About Vital Foods
Vital Food Processors develops, manufactures and sells effective 100% natural digestive aids utilizing a proprietary kiwifruit extract called Zyactinase™, which promote bowel regularity and long term digestive health without the adverse effects of other constipation and digestive health products.
If you want to know more about Vital Foods and its products please visit www.vitalfoods.co.nz